Your product launch,
in 15 seconds.

Start with one person and one problem

“Everyone who needs to be more productive” gives a video very little direction. “A freelance designer sending a proposal after a client call” gives it a person, a situation and something to show. Name the audience and the moment in which your product helps them.

Then choose a single benefit. Your homepage can explain the whole product; a short film needs a narrower job. For a launch, introduce the product and its main promise. For a feature announcement, show what changed. For a social post, give the viewer a reason to visit your website.

Write the message without technical shorthand. Instead of “an integrated workflow platform,” try “turn your client notes into a proposal.” Only use claims you can support. If you have no evidence for a percentage improvement, describe the action your product enables.

A 15-second storyboard

Treat these timings as a starting point. Leave enough room for each line to be read, especially on a phone. You can change the pacing after watching the first version.

Another fictional example: a scheduling tool could open with “Too many emails to book one call?”, show an available time being selected, and finish with “Share a booking link.” These are writing examples, not customer results or claims about Brag’s own features.

A brief you can copy

Replace the bracketed text before sending this to a video tool or a designer. Supply factual release notes or draft copy, a public product URL, or both. A website is optional. Keep passwords, private dashboards and customer details out of the brief.

Product: [name]
Website (optional): [https://your-product.example]
Notes: [confirmed facts, release notes or draft copy]
Audience: [one specific type of person]
Situation: [the problem they face right now]
Main benefit: [one result the product enables]
Show: [one action or feature, with accurate details]
On-screen copy: [short hook, benefit, next step]
Style: [brand colours, mood, typography]
Avoid: [unsupported claims or irrelevant features]
Length: 15 seconds
Format: [landscape 16:9 / classic 4:3 / mobile portrait 9:16 / square 1:1]
Call to action: [one invitation and destination]

For style, “calm, spacious, dark navy and warm yellow” is easier to act on than “make it premium.” Include the exact spelling of the product name and any wording that must remain unchanged. If you want music, describe its mood; do not ask for a commercial track you have no rights to use.

How do you make a product video without footage?

Start with the facts you already have: a short release note, a product description or draft copy. An animated marketing film can turn those facts into readable text, motion and music without a camera or screen capture.

1. Write the change. What can customers do now that they could not do before? Include the exact product name and confirmed feature details.
2. Choose one result. Connect the change to a useful action. “Book a time from the shared link” gives the story more direction than “improved scheduling.”
3. Keep a small story. Use a hook, one benefit and a next step. Choose your format before generating.
4. Review the output. Check every claim and read the text on a phone. Save the brief so the next update can build on it.

Brag’s real feature-update example shows the source notes, the finished 15-second portrait film and its on-screen story. It announces Brag’s own update; it is not a customer success story.

If the viewer needs to see exact buttons or a step-by-step product workflow, a screen recording may be a better starting point. For a spoken presenter or realistic footage, consider the other approaches in our product video selection guide.

Choose the format before you make the film

Choose landscape (16:9) for a wide video area, classic (4:3) for a more compact frame, mobile portrait (9:16) for a vertical post, or square (1:1) for a balanced feed placement. Check the destination’s current specifications before publishing; a format alone does not guarantee an ad will meet every platform’s requirements.

Keep essential text away from the edges, where controls or captions may cover it. Watch once with the sound off. The product name, benefit and next step should still make sense. A short film can support a longer product page or demo; it does not need to explain every setting.

Review the first version with five questions

1. Can a new viewer tell who the product is for?
2. Does the film show one clear benefit?
3. Are the product details and claims accurate?
4. Can you read the text on a phone without pausing?
5. Is there one obvious next step?

Ask someone unfamiliar with your product what they remember after one viewing. If their answer differs from your main message, simplify the brief before adding more scenes. When you publish, use a tagged link and compare visits, sign-ups and completed actions. Likes alone do not tell you whether the film brought the right people.

Free Brag videos: what the trial includes

Can I make a free video with Brag Studio?

Yes. Eligible new verified accounts receive 6 free credits once, enough for two 15-second Standard animated marketing videos. Trial videos include a watermark.

Do I need a credit card for the free trial?

No credit card is required. Create and verify your account to use the free trial. A paid subscription is a separate choice if you need more credits.

What do I get with a trial video?

Each completed film includes an MP4 with music, a cover image and launch copy. Downloads are available for 30 days. The 15 seconds is the finished video’s length; generation can take 20 minutes or more.

Do I need a website or existing footage?

No. You can start with release notes or a written brief; a public product website is optional. Brag creates animated marketing films with text, product visuals and music. Narration is currently unavailable.